Build a website that state your profile visually and start campaigning of your product or service. People will definitely reach you if they need. As simple as that isn’t it? No it’s not that easy you think it is. To build a website you need to hire a professional hand. So you build it, and then what? Do you have any idea how people can find you? Making a website is not the end of the process. Build a website that attracts your people to you. You cannot build it and just expect people to come. Websites are great for marketing a small business but only if potential customers can find it. If your site lacks traffic, you aren’t doing these things.
Search engine optimization
Search engine is like phonebook. People use them to find products and services that they are looking for. Your website needs to be optimized based on some specific keywords and phrases you want to rank for in the search engines. Most of the customers will only search the first page for products and services and getting on that first page can be quite a challenge. However, if you choose the right keyword combinations with the least competition, you can have your website on the first page too. And the result is automatic incoming traffic.
Pay per click advertisement
PPC or pay per click advertisement is an Internet marketing formula used to price online advertisements. In PPC programs the online advertisers will pay Internet Publishers the agreed upon PPC rate when an ad is clicked on, regardless if a sale is made or not.
Large companies frequently use social media to buy clicks that direct users to a landing page. Landing pages allow site owners to market a specific discount, item, or service in exchange for the users email address. The site owner will later use that email to send out newsletters and other promotions to try and get the user to buy something from their website.
Offline and online marketing
Offline website promotion is the opposite of online marketing. Online marketing is marketing/advertising done over the internet. Offline promotion is the traditional method of marketing such as television, newspaper, magazine adverts, posters, etc. Even online businesses can benefit from offline promotions and most usually utilize both online and offline marketing strategies.
Social media active
Have you included social media links or share buttons on your website? If not, then you should. Social media is an effective and easy way to get visitors to your website. Social networks are in real-time. When you post a link on a social network the clicks you receive from that link is almost instantaneous. Work on growing your social networks and create you target audience that you can market to throughout the day.
Get start with your blogging today. Blogging is the way to promote you in public. It also shows your activeness and presence in market. In today’s world information is what most people are searching for. Start blogging on your website now. If you do not have a blog, then you can be left behind. If you are having trouble figuring out what to write about, think of what your site visitors may want to know. Don’t simply blog about your business or what you’re doing. Choose topics that your visitors can benefit from. For example if your business is auto repair, make a blog about car maintenance. What can your visitors do to keep their vehicles in good running order? While this may seem counter-intuitive, these are the types of things your readers want to know.
These are the few points you can try to reach your target audience. But trust me There is no magic formula or guaranteed solution for this but take a look and answer the below as honestly as you can:
• Does your website have a professional appearance?
• Is your website interesting, attention grabbing and relevant?
• Is your website fully accessible and easy to navigate?
• Does your website provide ‘real’ content?
• Does your website make it easy for people to do business with you?
Have you said yes to all above these? I do hope so! If not, you really need to consider addressing this. The trick to getting what you want out of your website is to have a website design that attracts the visitors you want and encourages them to do what you want them to do. If your website looks professional, and engaging & accessible, has relevant and interesting content and is SEO friendly you are now in a position to do for your website what it needs you to do…to start promoting it!