Everyone is not aware of what files they need as final files. Agency should educate their client about the logo design deliverable to avoid future problems. Better to speak in advance with the client regarding final logo design deliverable and make them understand the importance of different file format. It will help them in the future when they will print the material.
Everyone in this world does not have a designer mind and even if they have probably they do not know how to execute that. This is a point where designer and designing agencies play a great role. For some people, designers help them to execute their unique thought and in other cases people who have no idea of designing designer help them for their designing need.
Before placing any order that person knows where he/she going to use that and which file he needs. Before placing a final order there is a person from the agency with whom they communicate regarding all project related matter and at that moment only agency and the client make an agreement about the logo design deliverables and many other things.
You will receive below-mentioned file formats at the time of final logo design deliverables
1) A set of vector files: .ai, .pdf, .eps: These file formats are very important rather most important version. The client is free to use his logo on any project and share them with other designers who might need them. These are the versions where you can resize the file without losing any data. These are the best quality vector that exists that is why printers always ask for these formats at the time of printing. Because the printer can easily resize the material according to the clients need.
2) A set of High-resolution files: .tiff, .psd, .png, .jpg: This will be a rasterized set of files in high resolution (preferably 300 dpi and at least 6″ width) that the client can freely import in his own document (eg. Words, PowerPoint) for his own print projects.
3) Web files: we provide files which client will use for his/her website or any other online purpose like facebook profile picture or any other social media purpose. We want our client to come back to us, again and again, that is why we do not want our clients to feel any problem. We try to provide every possible file format so that client doesn’t need to do anything on their own. Actually, all client do not have even idea how to convert the files and all so it’s best to deliver all type of file format which is optimized for the web.
4) Font: when sending final files to the client always make sure font file is there. Because there are so many fonts used by the designers which are normally not available to the others. If you by chance send files without font by mistake it will be a big mess at the time of printing.
Apart from all these, every folder should have a proper name. so the client can easily understand which file format to use at what time and what are the files the folder is containing.