In the previous article Good relationship between client and designer, we gave you some tips to create a great bonding with your designer. But still there are some miscommunication between a designer and his clients.
Some clients believe graphic designers can be hard to communicate with. They have their technical thought and special software and you might have no idea what it all means or how it all works. So if you work with designers, it helps to ask the right kind of questions that will move your project along and create a final product that everyone will be happy with. On the other hand you should avoid some questions when you working with a designer.
Make your designer happy to get the best work
Build your content first: Never asks a designer to make his draft ready before you complete your content. Content is the king. A design should be build around the content. So ready your content first. Otherwise Going back and trying to re-arrange the design to fit the copy can be time-consuming for a designer.
Give designer space: Designers are good at giving estimates and will let you know how much time they need if you ask. Remember graphic design isn’t an instant process that done with few click on the mouse. Every project will have its own process and time requirements. Some designs can be complete in a day, while few go on a long time process. Rely on your designer for time. And never ask them for quick service.
Don’t ask for editable format: Try not to ask him for an editable source file. For an editable file you need specialized design software, which can be difficult to use for you. As a non-technical person it can be tough to match with your designer’s creative brain. So the risk is, not having any software skill can damage your carefully crafted project.
Make proper change: Just because graphic design is often a digital rather than physical product doesn’t mean that the designer puts any less time and care into the work. The graphic process can go smoothly for you and your designers if you gave him a perfect creative brief. Make sure your designer can understand your need. Don’t make him change so frequently during the designing process.
Never say to copy: Besides the copy-write issue, never asks a designer to copy someone else. No one can be okay to copy another designer’s work. You should never expect them to do this. Designers have their own ethics, by asking them to copy you can hurt their creative mind.
Hiring rate: Never argument with the rate of a designer. The hiring price based on many things, such as- style, experience, skills, geography, living cost etc. every designers have their different combination of strength and abilities to offer. Depending on that they fixed their rate. This kind of argument can hurt their ego.
Logo from screen shorts: Saving or taking a screenshot of a logo from your company website, Facebook page, or any other online source just won’t cut it quality-wise, especially for print projects. Logos need to have a certain resolution to look sharp and clear in your design; as there are different requirements for print and web.
Unlimited revisions: Some designers put a limit for revisions, as project will never end theoretically. There always something new to try or some small adjustment. Few rounds of revisions are okay but should not make it unlimited. Even a very small change can make your project delay.
Your designers are not magician. They do just follow your instructions. If you properly communicate with them, they can give you their best. Just Do not expect any miracle from them.