For some of you, networking and representing your business offline, in the real world, at real business events, is a major part of your communications strategy. It’s one of your most important moves; it gets you seen by clients and peers and opens new doors in the market. As you are still believe in the advantage of having a business card. (To know more read Business Card at our blog——-Give blog link)
But your website is probably a lot more important than your business card. When you go to a corporate event or even have a chance meeting with a potential business partner, you’re presenting both your business and your personality and you only have so much space and time to give it the best representation that you can.
We can say that, the days are gone when a Business Card with simple contact details was sufficient enough for having a business. Expectations of your client’s were less in those days. But nowadays expectations are high. They need every bit of detail related to your business before attaching with your service. Through your website you can show some example of your work. Eye-soothing color, slick design, rich content and make a great presentation for agood impression to your client. Your trustworthy presentation grows you business. Internet Marketing has helped to reach to target public more efficiently.
But it also depends on certain aspects. What kind of website you want? Website with cheap format never gains you business. There are various website design companies in the market who promise to develop cheapweb designservices as per the clients’ requirements. But often, such websites fail to attract your target audience. The reason is those companies are unable to fulfill their client’s requirements, which is the foremost clause for having a website. The websites should be tailored according to Client’s Company. For example, a small business may just require 1 page web design to create their presence on the web and promote their services online with basic information not a 4 page web design. These 4-page or brochure style websites may suit entrepreneurs explaining their businesses and services that are being offered. As businesses are different, likewise websites differ too. A start-up company would highly differ from an e-commerce company who would require secure customer data collection such that the customers purchase products hassle-free. Thus the former would require CMS website design. All these won’t fit into a business card, thus for promotion of business on a larger scale, websites have become extremely necessary.
We find out some specific reasons to make you understand why your Website is more important than your business card:
Ideal Marketing Platform
Business details that are printed on a business card are limited due to its small size. Luckily, there is no limit on the number of pages that can be published on the website. You can give your full business details including your profile. More importantly, advertising your products and services on your website is more economical as compared to using other offline marketing platforms.
Boost your Competition
To be in market you have to survive in competition. There is a need to compete effectively with other businesses in order to achieve the set goals and objectives such as sales targets. A quality and search engine optimized website can not only rank high on search engines and generate traffic, but also inspire target audience to purchase products. It’s also possible to compile emailing list by requesting clients to subscribe to your newsletters through the website.
Advance Business Growth
Expanding a business from regional to a global level is a daunting task to most entrepreneurs. Once your website goes live, it can be accessed by potential clients from all over the world unless you can be stag in to a particular geographical location.
Brand awareness and Product Credit
Online is the easiest way of creating brand awareness and generating brand awareness about your products. Online method creates a platform to engage with your customers and you can communicate with them, getting feedbacks and get suggestions from your audience.
Attracting customers through promotions
Promoting your business through social networking sites is the best way to drive in public. It’s a perfect platform to attractmore audience to you. You can also update instantly to your customers without investing more money like offline promotions. There are several ways of promotions. Some of the important ways are Google Ad banners, Facebook Ad banners, etc.
Thus affordability is not a concern anymore as affordable website design services are available with us according to the clients’ requirements. Having websites is necessity because it is the most ideal platform to build credibility with customers and increasing popularity with the audience which a business card lacks.