To present your brand visually you need a website. And for its professional outlook you have to rely on professional hands. If you really want to build a website for a purpose then you must maintain some quality. Your marketing promotion depends on these qualities. Only a professional touch can lead you towards your goals. For your website design you need to hire a Web designer. A web designer should have a thorough understanding of the basic web programming languages, web standards and usability.

Hiring a professional web designer instead of an amateur will save you lots of valuable time and energy. There is a large spectrum of skills that are necessary to make effective websites and there are many aspects to web development far beyond learning the basics such as HTML. A professional web designer is not only skilled in design but also remains in the loop in several important areas, including marketing, communication, HTML, CSS, photo optimization, search engine optimization, JavaScript, and possibly several other languages like Flash, PHP, and others.

To design your website you need a designer. But to make your website work you must need a programmer or a web developer. Programming is the heart that makes your website alive. But most of the time people get confused whom to hire for what? You don’t need to run the risk of hiring the wrong person; you just need to know how to compare your Web needs with the services that professionals can offer. Generally, Web professionals fall into 4 categories – Back-end web developer, Front-end Web Developer, Web Designer, Web Team.

Back-end developers: They are essentially computer programmers who focus on creating Web applications. They can create content management systems (CMS), security features, and data management tools.
Having a good back-end developer gives website owners the security and flexibility they need to keep their sites running, gather information about their viewers, and give users access to specific profiles.

Front-end developers: They are more experienced with creating tools that will enhance the user’s experience. If you have a design concept that needs to function on multiple browsers and computers, then you want to hire a front-end developer.
Consistency is Key here, and the site design should be scalable enough to address all types of users. This means that no matter if the user is on a desktop or tries to access the site via some wireless device such as tablet or with a mobile even with satellite Internet connection; the general experience should remain the same.

Web designers: They are the people you need to create professional graphics that will appeal to your site’s visitors. Web designers might also create an overall concept that tells the developers where to build navigational features.
These people don’t usually have as much experience with computer programming. They might know the basics of HTML, CSS, and other common tools, but they aren’t the people you want to rely on when you need someone to build a website.

Web team: More often than not, companies need to hire Web teams that can work together to create sites. A reliable Web team will have at least one developer and a designer. Often they have multiple developers and designers who can work together to make a website as per client’s concern. These guys will build your website from the ground up, making it beautiful, effective, and wonderfully interactive.

In our experience, the most successful projects are those which implement the above tips. They are not only more efficient (thereby saving money), but also encourage a type of communication that benefits the end result. Make sure you’re leveraging your web team to the best of your and their abilities… they’re there to design solutions that make you and your project a success – if you’ll let them.