Logos come in many shapes and sizes, or marks as it’s referred to in the design world. These categories of logo styles each have their own strengths. A basic understanding of each helps to expose the owner/client to the options available and some of the subconscious messaging behind each approach. A logo isn’t as simple as coming up with a cool concept and using striking colors. A logo must convey a message of confidence and reflect the desired personality of the company. Understanding some of these basic classifications will help designers to select the type of logo that best represents the company and its brand.
emblemEmblem logos: A symbol that is self-contained and looks like it could be embroidered as a seal or patch on an article of clothing is called an emblem logo. Bringing a military or Boy scout feel to them, an emblem logo looks like it could be made into a sticker or hood ornament. In fact, they often are. Automobile manufacturers usually make their logo fit this style, as they want it embossed in metal on a vehicle. It brings a manly ruggedness to the product and an image of longevity and endurance.
font basedFont Based (Letter mark): Fun with letters, that’s essential, the core of letter form logos. They are really common and can get really creative. Not just different type fonts, but actually using the letters to make the logo compelling and interesting. It can be as simple as one letter, or as complex as a half a dozen letters. Usually, most designers limit themselves to 3 letters, but more than that isn’t unheard of.