Our team spends a lot of time designing logos, collaterals and artwork for our clients. Innovation and design is the basis of all our work and has helped us become one of the best graphic designer company in Kolkata. We have worked on projects for different industries and a variety of brands from the same industry too. Projects require thorough search of the brand, its competitors and the industry to which the business belongs. Research helps us give a more concrete form to the work we do. It also ensures higher satisfaction of our clients.
We spoke to one of our team members, (insert name), about finding their creative spirit and here’s his/her secret:
Designing is a creative art. Choosing to become a graphic designer was spurred by my creative spirit. But every now and then I require a push to explore new ideas and find new techniques and methods that can help me stay competitive in an industry which has no dearth of graphic designers. For this I draw my inspiration from the world around me.
Energy efficiency and sustainability is becoming very popular among companies and many of the brands who hire us require their logos to be designed in a way that depicts the fact that they value sustainability. I draw my inspiration for things like these from nature and the environment. As a part of a renowned graphic design company in Kolkata, I have realized that individuality matters. This is why I try to create unique graphics inspired from my surroundings.
I also follow blogs of famous graphic designers and design companies since they provide very helpful insight on the types of designs that work and those that don’t. Blogs have also helped me identify the right blend of colors which can result in a higher impact on the end users.
A lot of times, creativity stems from the ideas shared by the clients too. Some clients that I have communicated with have deep knowledge of design and colors. They are more articulate about what they want and it helps us deliver the project in a more effective way. As a graphic designer I continually research the web and my surroundings for new thoughts and ideas that can bring a fresh perspective to my work.