The web world is fickle, requiring continuous updates and design changes. In an industry that moves at lightning speed, the last thing you want to be known for is outdated technology. Your website is one of the most telling reflections of your brand, and should be polished like a Diamond.
Your website is your efficient marketing tool. So if you’re on the fence about overhauling your site’s design, here are few signs for you to understand that your website needs some work:
1. You aren’t getting enough leads or traffic:
Telling people you have a website and giving them the URL is one way to make people visit to you, but that method isn’t going to get you the traffic and business you are looking for. Creating sharable content on your Social Media accounts can help direct people to your website. You can take help of search engine and suggest your website be added. Part of this process involves making sure your website is full of keywords. Another suggestion would be to invest in Google Ad words or other online advertisements with incentives for customers to click through to your site.
2. Your site design is outdated:
Do you remember when you designed your website? I’m sure you can’t. Web design, like technology, is an ever-changing field. Today’s designs are responsive, minimal and easy on the graphics/imagery. If your current design is cluttered or uses Flash, it’s time to make some changes. If your site was designed five or more years ago, you, too, should think about a website design overhaul.
3. Your site loses visitors:
Closely related to finding out if visitors are moving past your home page, is to see if they are coming to your site at all. Are you finding that visitors aren’t coming as often as they once had? If so, it’s worth considering kick starting either your content, or a part of your site.
To make them comeback give them some reasons. Remind them you have something that could help them, or what makes you different from the other websites. You can start with a simple way, updating photos and content every couple of months.Or offering promotions and perks (coupons and promo codes), will also give people a reason to check back with you.You can also introduce a BLOG. A blog shows visitors you are “there”, active, current, and involved. This is also great for keyword searches, and your visitors can get more information from you this way.
4. Your site is not organized:
What’s worse than visiting a website and not being able to find what you are looking for? We’ve all been frustrated with this issue at some point in our web searches. Are there pages that give errors, or “404 not found” messages? This can be simply fixed, but it may also indicate a bigger problem. It could mean that your site is disorganized, or being mishandled. This can sometimes be corrected by using a CMS (content management system). This can reduce the loss of pictures, or broken links that are sometimes caused by improper management, or mistakes made on your site.
5. Change copyright year in footer:
Maybe it seemed nothing, but it can be a big problem for you. If the year in your footer isn’t the current year, then it proves you haven’t updated anything for at least 10 months. If it says anything earlier than the current year, you are signaling to visitors that you haven’t updated the site in a long time, and your content may no longer be relevant. In some cases, you may have server-side code, or some JavaScript that displays the current year. This is ok for users, but if you know in your heart that it’s been awhile, then it’s been too long.
6. Your landing page does not communicate well:
Website landing page is the way to communicate with your people. You have to maintain certain feature of it. Otherwise it’s useless. You have less than a minute to grab your reader’s attention, so use that time wisely. Make sure that they understand exactly what your message is and what you’re trying to communicate right away.
7. Ignored social media so far:
If you really want to be in business, then you have to actively interact with social media. One of the best ways to drag traffic to your site: Social Media. Consider it free advertising for yourself and your website, and definitely do it. And guess what? We can get you set up so you can blog through your website, and it will automatically post to your social media accounts!
So if you are looking for change or make some improvement to your website, hopefully these points can help you out.
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