SEO and SM, Internet Marketing services

SMO social media optimization

Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. SMO. Some call it social media optimization. Others refer to it as search marketing optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.
Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.

Why Bother with Social Media Optimization?

In its simplicity, SMO enables you to drive more traffic, interaction, and conversion while learning about your target audience and capturing tangible metrics to gauge your social media initiatives. We at Colorgraphicz, ask you to consider these benefits:

  • Social SEO – More shared links depicts you as an authority to search engines and improves SEO. Facebook, Twitter, and LinkedIn all feature top shared content as “Top News”, “Top Tweet”, and “Top Headlines” providing more opportunities to drive traffic.
  • User Generated Content (UGC) – Content created and curated by users carries greater influence and travels faster than doing it on your own. Voice of the customer (VoC) feedback, questions, testimonials, and insights surface through social interaction, discussion, and sharing.
  • Social Proof – Lots of comments or shares proves that content is read- and share-worthy. Featuring these counts can increase social follows, article click-through rates, shared links, and inbound links.
  • Social User Experience – Users appreciate the opportunity to participate in discussions and are generally willing to share or discuss content they like or [dramatically] dislike. Open discussion builds a community around the topic. Empowering users to more easily speak out about your content helps build “brand ambassadors.”
  • Social Metrics – Comments, subscribes, and shares are all useful metrics for measuring the quality of blog content and the success of social media tactics. Tip: Tools like PostRank and Collective Intellect can be used for measuring social engagement for your blog and competitors.
  • Practicality

SMO Objectives

SMO is a conversion optimization activity for social media, so you need to identify the action for which you’re trying to optimize conversion. The following list displays different sections of a blog website and the respective social actions to optimize:

  • Website Global Template: Get users to visit your social accounts, subscribe to updates, and follow you socially.
  • Blog/News Page: Get users to follow you socially, click-through to articles, click-through to author pages, and share or rate content.
  • Author Bio Pages: Get users to socially follow authors and click-through to their articles.
  • Article: Get users to share, bookmark, rate, comment on, and link to the article.
  • Article Commenting: Get users to comment, rate comments, and interact with other commenter..

Plan of action for SMO @ COLORGRAPHICZ:

THINGS TO BE DONE TO PROMOTE A WEBSITE:

1. BUILDING A NETWORK:

According to the Service you offer, we shall define the type of Targeted Customers and start adding the targeted customers as Friends to build a huge network. So, we shall create a huge network of people interested in your services to start Branding your Service.

2. BRANDING YOUR SERVICE:

After building a huge network of people interested in your services, we shall introduce your Service to all the added targeted customers with our Promotional Strategies & Techniques.

Due to the vigorous viral promotion in social networks, your website will get high volume of targeted traffic who could be converted into Potential Customers. Also, due to the promotion done in social networks, your website will gain quick exposure in the online community through “Word of Mouth” and people will speak about your Product/Service which leads to improve the “Direct Traffic” to your website.

3. PROMOTING YOUR SERVICE:

Once your Service has gained good Branding Image, we shall start promoting the Services with our Promotional Strategies & Techniques to generate high volume of targeted traffic who could be converted into Potential Customers.With the consistent Website Promotion in Social Networks, your website will increase the rate of Targeted Traffic through both Social Networks and Direct Traffic (word of mouth) which lead to generate more exposure.

We engage your audience with social media marketing that works- plans include content, paid ad management and social monitoring. Reach new customers, create a more loyal customer base and maximise your promotional dollars. Team Colorgraphicz says: Get Social!

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