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WHAT MAKES A GOOD LOGO
Simple: a logo needs to be able to be easily described. If you have a hard time describing what it looks like, then there is a good chance it’s too complicated.
Memorable: With an internet full of millions of logos, what can you do to make yours memorable? We are visual creatures. A concept or brand is more memorable when it’s associated with something 1) familiar and 2) natural and appropriate.
A logo with the aim at being timeless will have to be adaptable to many different applications. It will be used online, in email signatures, on t-shirts, street signs, etc. For each of these locations, the logo may take on a slightly different look and feel, but still seem true to the original concept. The logo has to be able to endure these changes and look natural in each environment.
Corporate logos are intended to be the “face” of a company: They are graphical displays of a company’s unique identity, and through colors and fonts and images they provide essential information about a company …Read More
A brand identity is the face of your business. It represents your companys values, services, ideas and personality. It can generate loyalty from your clients and make your employees proud to work for you.
What is it?
The simple definition of brand identity is how you want the market to perceive your product or brand.
Brand identity includes elements like colours, design, logo, name, symbol and tagline. But it also involves intangibles such as thinking, feelings and expectations.
It takes time and patience to develop an effective brand identity. However, if done well it is certainly worth the effort.
Where should you start?
When it comes to creating your own brand identity, consider using the following devices:
Logo: The symbol of your business.
A tagline: This defines your business to your audience.
Stationery: Letter-headed paper, business cards, etc.
Marketing materials: Catalogues, promotional flyers …Read More
Unlike JPEGs, GIFs, and BMP images, vector graphics are not made up of a grid of pixels. Instead, vector graphics are comprised of paths, which are defined by a start and end point, along with other points, curves, and angles along the way. A path can be a line, a square, a triangle, or a curvy shape. These paths can be used to create simple drawings or complex diagrams. Paths are even used to define the characters of specific typefaces.
Because vector-based images are not made up of a specific number of dots, they can be scaled to a larger size and not lose any image quality. If you blow up a raster graphic, it will look blocky, or “pixelated.” When you blow up a vector graphic, the edges of each object within the graphic stay smooth and clean. This makes vector graphics ideal for logos, which can be small enough to appear on a business card, but can also be scaled to fill a billboard. Common types of vector graphics include Adobe Illustrator, Macromedia Freehand, and EPS files. Many Flash animations also use vector graphics, since they scale better and typically take up less space than bitmap images…Read More
According to FMI (Food Marketing Institute), the average supermarket in the USA holds around 40,000 different items. This nearly $600 billion industry relies heavily on consumers, distributors, manufacturers and… graphic designers.
Product packaging, as a graphic design discipline, is an industry itself. Multinational design agencies like Landor, CBA’a and Coley Porter Bell employ hundreds of designers who focus almost entirely on creating strong brands through packaging design and branding.…Read More
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