For marketing and promotion, poster will be your biggest weapon. It’s a visual campaigning for your brand. A poster, for public is, a piece of paper conveying information through text, graphic, images (symbols or pictures). A poster is usually designed to be displayed vertically on a wall or window and is large enough to be seen and read from a relatively short distance. Its main target audience is the person walking by. A poster must convey its message with immediacy and purpose, because people on the street are often in a hurry.

Posters are sometimes huge and can be seen from a long distance and may appear along highways or on the sides of buildings. Posters may also appear in much smaller versions, sometimes like a postcard, and are called handbills. Whatever the size or shape, posters have a job to do and that is to convey your information.


  • Be clear about the massage you want to present with your poster.
  • Define your audience whom you want to reach.
  • Use something catchy so the mass can remember you.
  • First gather some content, write down all of your aspects- your essential issues, augments, items of evidence, explanations and conclusions.
  • Give your designer a sequence that will hold your target audience’s attraction. that lead your massage eyes to mind of your viewers.
  • Create some section that can classify your information.
  • Make heading of each section to stimulate the interest of the audience.
  • Make statement for the information in each section of your poster contain.


  • Layout: A poster can be creating in both vector and ruster graphic. Title and key message should catch the eye. If you design your poster on an A4 or legal-sized sheet, it can easily be enlarged to the optimal size (8x original) without altering the proportions.
  • Color: Use color for a logo or a picture. In the body of the poster only use a support color to group information that belongs together.
  • Text size: If readable on an A4 or “legal-sized” sheet, the enlargement to a poster has adequate text size.
  • Style and Type: Use one or at most two fonts. Only use bold, capitals, or italic when in absolutely cannot be avoided.
  • Paragraph formatting: Justification is generally the optimal reading comfort, but avoids too long spaces between words.
  • Visuals: Only use picture or other illustrations as an eye-catcher or when necessary to understand your message. Avoid unnecessary details on the picture.
  • Space: Leave about 50% of the surface of your poster as white space. Following this concept designers make your companies visual outlook perfect.


  • Clarity: Your poster’s key message should be clear to the reader. Put maximum 5 items to your poster. Usually people cannot remember more than that. So create a group or a tree-structure with headings and subheading that can easily fit to your viewers eyes.
  • Relevance: Every word on the poster should be necessary to understand the poster’s message. The information should be as limited as possible.
  • Appeal: The poster should look nice and inviting. It must attract attention and its appearances must not distract from the message. Simplicity usually the best thing for you.
  • Readability: The lettering should be large enough, also for the older viewers standing at distance of 1-2 meters. So can it be clearly viewable for all passerbies.

Keeping these simple things on mind you can come to the designer for your project. This information can communicate your concept with the creativity of your designers.