Before moving on in this topic let me explain – what is customer’s feedback? Information coming directly from customers about the satisfaction or dissatisfaction they feel for/with a product or a service. Client’s opinions and suggestions given to a company are an important resource for improving and addressing the needs and demands of the customer. The information is procured through written or oral surveys, online forms, emails, letters, or phone calls from the customer to the company.
A designer always needs an honest feedback from his client to level up himself. As well as measuring customer satisfaction helps the designer determine whether his product or service meets or surpasses customer expectations. Customer feedback surveys help to measure customer satisfaction. Remember, a happy customer is a retained customer. But on the other hand as a client you should maintain certain process when you are discussing your problem with your designer. Your honest feedback could mess-up your designer-client bonding. As Most of the designers have much thicker skin than you think. Telling them directly that you don’t like his design it’s really not a good idea. That’s the most frustrating part for your designer. If you cannot manage him, the whole blame comes on you. On the contrary negative feedback can damage your relationship with your designer. So be polite, it is okay that you don’t like it, as people will always have different opinions. But you should be able to tell your graphic designer exactly what you don’t like about so they can help redesign a version that you will love.
Go polite with a soft conversation. Ask for few changes like this:
• The colors are not my favorite.
• There is not enough color.
• The font is too fancy (or not fancy enough).
• The design is too casual (or too business-like).
• The edges are too straight and modern rather than soft and fluid.
• It doesn’t match my brand.
• It doesn’t catch my eye.
• I don’t think it will appeal to my target audience.
• I don’t think that will look good in print.
Here are a few tips I’ve rounded up to make this feedback process as efficient as possible.
Don’t be very manageable: You don’t need to micro-manage every little bit of your project. That can frustrate your designer. Give him some space to do his own. Your job is to make him understand your need. But the creativity relies on his hands. Neverinterfere while the designing process going on.
Involve yourself: Involve yourself as a theoretical guide. Avoid technical comments. Clear him the draft,makes him understand your need. Never tell him how to do it. As a technical person he knows that better than you. Maintain good communication with your designer to get the work you love.
Be specific: When offering feedback to your designer, be specific about what you don’t like, but be able to back it up with why you don’t like it. Is it the font, the color, or maybe it’s too masculine or not on brand? Designers are problem solvers and want to work with you to create the best solution possible. Give them as much detail as possible, both good and bad.
Communicate well:Few things more infuriating for a designer:client’s changing their mind on direction and/or getting multiple changes over a string of several communications. Depending on the project, the design process can be intensive and interwoven, meaning one seemingly small change effects many other aspects of the design. Analyzing and being sure of all of your changes and then compiling them in one email/phone call allows the designer to see the project as a whole, designing accordingly, without having to take a step back and do things twice. This saves you money on revisions and the designer, time and frustration.
The best advice I can give you is to make sure that you are 100% honest and specific on exactly what you like and do not like. If your designer doesn’t know what exactly you’re looking for, he won’t know how to appropriately revise the initial drafts. Specific feedback will make your experience with your designer much easier and positive for you both!