Having a great looking website is not efficient enough to build a business. You have to work hard to generate more traffic to your site. But not just increase traffic, it’s also important to retain your traffic. The more users you have returning to your website, the more likely they are to utilize your products or services. But you have to make sure that your website is visible to all. If you have a website, people should know about it. It is extremely important for your company or organization.
Make sure the website address (URL) is printed clearly on your business card, signage, and any other marketing material. Make people visit several time to get information from your site and get connected with you.Orat the end of the meeting, presentations or on phone conversation remind the person for further details visit your website.
Make your website more effective to grab attention:
Understand your website users
Before you can improve anything, you have to understand the user. Your website is wholly dependent on your users and their ability get what they want out of your site. Without the user, there is no point to the website. Ask yourself:
• who are your users?
• why are they visiting your site?
• what do they want to find out?
• what do they want to do when they find it?
• how will you help them do it?
How do we find this out? Simple. Ask your users! Otherwise, you’re basically just guessing. You can do a lot of this yourself in-house, or you can get an agency to help you. Either way, we can’t stress enough how important this is. It should fundamentally inform everything else that you choose to put onto your site.
Be clear about your goals
Your organizational needs + your users’ needs = your website goals. Without goals, you can’t measure effectiveness. These goals probably form part of your organization’s overall strategy but they could be separate.
For instance, Charity website goals could include:
• increase donations
• sign up volunteers
• reduce the number of phone calls the charity gets
• or even increase the number of phone calls!
Try to collect baseline data before making changes.
Free marketing tools advantage
Social Media tools such as Facebook, Twitter, YouTube,LinkedIn etc. are free to setup for use. You should regularly make posts on your Facebook Fan Page or your Twitter account to let people know about updates or changes made to your website. It’s easy to insert a link to the page that has been updated. Think of social media as your community relations tool: Keep the general public informed of what’s going on with your business or organization.
Structure your content:
People are lazy when it comes to reading information on a website – they just want to quickly scan through it and see if it’s interesting enough or else click something else. By using headings, sub-headings, bulleted or numbered lists, and short crunchy sentences, you will make the text more “web-friendly” and “scan-able” for visitors.
Search engines love content, especially new content. Try to write some new content on a regular basis. You don’t have to write a novel, just some good valuable information that your customers will find useful.
Give your contact info
Many of the people that come to your site are going to want to contact you at some point. So make sure they can, by providing clear contact information for your business. Just having a form for users to fill out is not enough. Phone numbers emails and job descriptions for all staff and departments listed on your website is the key to success.
If you have a blog on an external website or on your own website, make sure you keep it updated. Blogging is very effective but it just takes time and persistence to make it part of your routine. You should keep your blog updated at least once every 1-2 weeks.
We highly recommend that you keep your blogs professional. For business and professional blogs, you should refrain from getting into political or religious debate. Remember you are representing yourself and your business or organization.
Analyze your results:
Success does not happen overnight, it takes time. You need to regularly review your website against your goals. Your organization will change, so will your users and the way they use the web. Your Google Analytic results will provide you with some indication of how your effectiveness is improving, but you can always go back to your users and ask them to test your site again.
There is no point in measuring your effectiveness, if you’re not going to do anything about it. At Fat Beehive, we offer regular reviews of your website with your account manager. Making small adaptations your website, rather than doing a complete overhaul every few years is not only better for your bank balance, but also for your user. Even a simple font change can make the world of difference in the user’s perception of the site. Most importantly, keep your website content up-to-date and relevant.
To summarize; your website effectiveness starts and ends with your users.