Maintaining a good relationship is beneficial for both the client and designers. If you have a good contact with your designer, that would be helpful for you to make him understand your concept. Just don’t hesitate to ask him, as you completely rely on him for your profile, especially when you are new to working with a designer or a whole designer team. You can be a guide for your designer, or help him to create your concept. But don’t be commanding to them. Give your designer some space, trust their creative head and let them give life to your imagination.
On the other hand a designer should know his client well. As they hire you to get the best of all. Always remember your client knows more than you about their products or services. But sometime they really can’t explain properly their work. That indeed is a common problem between a client and designer. So why don’t you step ahead to solve it on behalf of your client? Make him understand your need that can make a good outcome for both of you. Only great communication from both the sides can make a great result.
Some tips that can help to maintain a great bonding:
Know your role: Both client and designer have key roles. The better prepared you are, the more information you get out of the client before you start working, the quicker your design will be accepted, and the quicker you will get paid. Similarly, as a client you should give him a concept that can tell your business story. Your designer must have the full flavor and essence of your business.
Choose your customers: Remember, that part of due diligence is making sure that the project is a good fit for you as a designer. You cannot be everything to everyone, and if you try to be, you will not only look bad, you’ll lose money.
Know your strength: A designer should know his strength. That can help you to communicate with your clients. Just don’t grab each and every project you have. This will include a large percentage of your client problems. By picking your two or three biggest strengths and building a solid reputation, you will attract clients who are looking for a genius in your field.
Communication: This is the only key-factor of your designing process. Designer and client should maintain a good bonding, which makes understanding each-other well. Don’t hesitate to ask your client. Without the benefit of assumptions or preconceived notions, you will be forced to ask more questions and in turn draw more information out of the client; and just like that, your job will be easier.
Trust your designer: Agree with your designer when it comes to the timeline for your project. But be clear when you need your first draft ready. Understand, however, that some things in graphic design can be more time-consuming than you think.
Provide examples: Give proper example of what you need. If you have an image, then don’t hesitate to show your designer.
First draft can’t be perfect: Perfectionism is a tough feat to acquire. Never expect the first draft to be perfect. That’s the reason it’s called “a first draft. Think of it as the first step on the path to a finished piece.
Don’t be too controlling: Always give some space to your designers. It can help him to explore his creative ideas. Many problems arrive if the client is very particular or starts to direct every little design change and start to micro manage the designer. Give him freedom with his creativity, and just rely on him for best.