2017 is coming to an end and as we proceed into 2018, there are lots of email newsletter design trends that are gaining popularity and which are bound to be prominently used in 2018. Our team has done some careful contemplation on the trends that are emerging to put together the ones that will be used most commonly in the coming year.
Cinemagraphs use still images which have some moving elements which quickly catch the attention of readers. Their growing popularity is not only because they are impressive, but also because they make the readers take more interest in the content of the email.
With competition on the rise, personalization always works in your favor. Segmentation has been a growing trend too when it comes to newsletter design. Dynamic data refers to email content which is created to change according to the preferences and likings of the customer. There is more to just inserting the customer’s name when we talk about personalization, dynamic content makes your content more engaging and customizes the email specifically for the reader.
Key frame Animations
With most email clients supporting CSS3, Keyframe Animations are stealing the show when it comes to good newsletter designs. They are a lot more engaging than GIFs and make for comparatively smoother content.
Nothing makes us turn away from an email more than bad typography. Readers want to know that you have spent time identifying fonts that will increase the overall look and beauty of the newsletter.
Social Media Integration
There is hardly a newsletter design company that will deny the benefits of social media integration. Add Instagram or Snapchat stories or weave client feedback into your campaign to get more eyeballs on your newsletters.
Keeping Things Interactive
Countdown timers, carousels, hamburger menus, and foldable lists are a few of the interactive elements that you can place on your emails to engage more readers and improve user response.
Some may feel that it is a thing of the past, but the beauty of live backgrounds reigns supreme. Give your email newsletter a more appealing look with live backgrounds.