BUSINESS CARD DESIGN

Many people overlook the value of having a professional business card that accurately reflects your brand image, yet this small piece of paper can be an important part of your corporate package. In a business card you can summarize your business details. You can give a brief look of your profile through your business card. If you have your own business setup then your business card is your resume that fits nicely in your pocket. Today, in this digital world business card may seem less valuable as we are very accustomed with various kinds of digital devices. You can easily email or beam your information by phone. But how can you be sure that the information will reach him or not? On the other hand your business card will never be inaccessible for anybody. You can pass your brief business profile just hand to hand.

So the rectangle or square old-fashioned paper is still faster and easier to share your business contact and description with other business people or prospective clients. Even in this digital age.

CONSTRUCTION OF BUSINESS CARD

Business card is not just a piece of paper. It’s a creative presentation of your business profile. And for this creativity you have to rely on professionals. Let me tell you some facts related with the construction of your business card.

Business cards are typically just 3.5” x 2”, so you don’t have too much space with which to work. Your logo should not be too large, make your type comfortable to read. When cards are designed, they are given bleeds if color extends to the edge of the finished cut size. This is to help ensure that the paper will cut without white edge due to very small differences in the blade cuts of the cards. And it is almost impossible to cut the cards properly without it. Just by being a hair off, it can result in white lines, and the blade itself will pull the paper while cutting. The image on the paper can also shift from page to page which is called a bounce, which is generally off by a hairline on an offset press, but can be quite large on lower end equipment such as a copier or a duplicator press. Bleeds are typically an extra 3.175 (1⁄8) to 6.35 mm (1⁄4 in) to all sides of the card.

SOME BLEED SIZE USED IN DIFFERENT COUNTRIES

Bleed size in US

  • Bleed size: 95.25 × 57.15 mm (3.75 × 2.25 in) (1⁄8 in bleeds)
  • Standard cut size: 89 × 51 mm (3.5 × 2 in)

Bleed size in UK

  • Bleed size: 91 × 61 mm (3.58 × 2.40 in)
  • Standard cut size: 85 × 55 mm (3.35 × 2.17 in)

USE BOTH SIDES OF THE CARD

The back of the card is already there, so why not use it? The back is the perfect place to put your tagline, a brief list of your services, or information about your products. There are lots of possibilities.
To placate networking contacts who like to use the back of a card to make notes, don’t fill the entire area with text. Leave plenty of margin space for those notes. If you use a background color, choose a light color that’s easy to write over. To make your card more eye-catching, you can also use the back of the card for a photo that reinforces your brand or more of those Visual Vocabulary elements.

UNIQUE FOLDED STYLE

Here’s a unique card style we suggest and that is the folded one. Nowadays many companies recommended this style. The main advantage of a folded business card is the plenty of space. You can add more information about your business here. And it also comes in a wallet-friendly size. A unique style is important for you to stand out in this competitive market. A folded card can be oriented vertically or horizontally to provide additional creative benefits. While traditional business cards are expensive, the folded one can easily fit to your budget. If you compare with the larger products such as brochure or poster the folded cards delivers a good overall view.

UNIQUE FOLDED STYLE

  • Your name certainly needs to be there, consider whether you want to include your middle name or initial, degrees or professional credentials that are unique to your field.
  • Include a title on your card that will help your potential clients to identify your position within your company. Including a title can also make your company seem larger.
  • Always include an address on your business card, even if you are operating a business out of your home. Including your address greatly increases your credibility and makes your business appear established.
  • Include your phone number and, if you conduct business over long distance, consider including a toll-free number as well, as an amenity for your clients.
  • If you have a fax number you should include it on your card. If you rarely receive a fax, or if you don’t know if faxes will be useful in your business. Yet you should mention it.
  • Your email address is an often-overlooked opportunity to brand your business.
  • A website is a must in today’s business world, even if it’s a simple, one-page site that gives a few paragraphs of information about your business offerings and your contact information.
  • If you have a tagline, include it on your business card.

HERE ARE SOME TIPS ABOUT YOUR CARD THAT CAN MAKE A LASTING IMPRESSION ON CLIENT

  • Design a custom business card to match your profile. A card that’s visually representative of your business with your own logo and elements. An original card will help you to stand out better than any other.
  • Printing material should feel nice. Always print your business card on thick and smooth paper.
  • Use both side of the card to get your message across.
  • You can choose folding cards for better visual feedback. If you find yourself constantly getting the same question when you’re out networking, you might be able to answer it with a fold-out card. This format is particularly effective in showing samples of your work when people expect you to have a portfolio.