At first you should know what is DIY? Is it some kind of computer language? Absolutely not. DIY stands for Do it yourself. So whenever you make a decision for having a website, you’re probably trying to figure out if you should hire a professional or try to go at it alone. If you’re in a small business or a tech savvy marketer, you’ve considered doing it yourself or maybe even decided to take the DIY website route. For some, this can be a great decision. But for others– this can be a disaster.
There are many DIY website design options out there, and nearly everyone can get what they call a “website” online. But your small business website should be an extension of your business. After all, it is your online platform. Also, this is the only place where your potential customers can reach you and directly be in a conversation with you. Your poor website design may snatch this opportunity from you.
A DIY website can save your business a little money upfront, but how much is it costing you in the long run? A well designed, effective, website will pay for itself many times over and help your growing business attract higher quality clients.
Listed are some mistakes of DIY website design
Not simple but effective
The reality is that you don’t need a simple site, you need an effective site. Your website is more important than your business cards. It’s an opportunity to attract and convert potential customers into paying customers. It has to sell your products/services and stand out from the crowd of the other millions of websites of your competitors.
A simple yet functional and effective website created by professionals is cost-effective and will drive business your way instead of to your competitors. At COLORGRAPHICZ, we create a website as unique as your business and that matches your brand.
Miss target audience
Web design is more than just pretty colors and cool features. You should think does your website match the tone of your audience? Is your business projecting an appropriate image to your customers? Just because your favorite color is pink, does not mean that should be the most appropriate color for your business’s brand. All too often, small business owners have a site that matches their personal tastes, but misses the preferences of their entire target audience.
Hiring a professional website designer means that you have access to experienced marketers and web designers, which will construct you a website that is both appealing to you, and communicates your brand to your business’s target audience.
Missing Call to Action
Many DIY websites lose sight of the fact that a business’s website is another piece of an overall marketing strategy. It must be focused on turning visitors into customers with clear calls to action that match with your business goals, such as driving visitors to contact you for a quote, buy something from your e-commerce site, sign up for a newsletter or sign up to some kind of promotion. These CTA need to be clear and obvious to your visitors, not hidden away.
Difficult to find in search engines
The purpose of SEO is to build a strong relationship with your website and the search engines. Think – how do you compete with your competitors as they paid the professionals for their site and you are working on it yourself? It can work, but it won’t be easy. You may be tempted by all of the cheap offers to increase your SEO but this does greater harm than good for your site.
What are the first basic steps you can do to increase optimization:
• Regular content
• Keyword research
• Correct heading structures
• Correct use of links
• Fixing redirects with correct qualifiers
Now, of course this is mostly simple in principle to do, and I encourage you to actively do it – the more you understand the task involved, the more you understand the importance of it.
Using off-the-shelf template
Another common DIY website mistake is using an off-the-shelf template without any modifications. Usually It’s taken from one of the big “template stores” available online. Obviously it’s cheap and can fix in your budget. But your website is going to look generic, unconnected to your brand and ultimately be lost in hundreds of other websites out there.
There’s nothing wrong with using templates as a basis for your website when working on a budget, and it’s true that many successful sites use purchased templates. Our close-knit team of designers and developers incorporate the latest design trends and technologies to create a website that impresses any visitor. Don’t let the first impression of poor quality web design steer customers away from your brand; give your business a website to be proud of with help from the experts at COLORGRAPHICZ.