It may seem so basic to say that a logo needs to be appropriate for the intended audience, but you may be surprised how many businesses have a logo that just doesn’t fit what they are trying to do. Most, however, tend to fit with their industry and service. A closer look emphasizes the concept.
bankBanks: Financial institutions tend towards majestic animals or over simplified graphics that represent some basic protective concept. Many banks love to use the eagle or a native flag in their logo pulling on our patriotic heart strings.
lawyerLawyers: This is an easy one. Practically every lawyer uses some form of a gavel, mountains, or the scales of justice. The intended message is pretty clearly- use us and get the strength of a large and successful practice that will put justice on your side. A more recent trend is towards simplified graphical objects that are based on initials from the name.
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